Brands are constantly looking for
new ways to connect with their customers and to keep them
smiling. Customers move from touchpoint to touchpoint and
between in-store and online. The key to making this journey
unified is knowledge, data, and the latest technology.
In this report, we explore hot topics such as
frictionless interactions, sustainability, convenience, and
memorable experiences. Creating extraordinary digital
in-store experiences involves prioritising customer needs
and adding exceptional value beyond expectations.
