Lindex's Digital In-store Journey
At Lindex the vision "To empower and inspire women everywhere" - is a guiding star in everything the fashion company does. Always looking for new ways to meet customers' expectations. Lindex started implementing digital in-store technology in 2017 to enhance customers' experience. Along the journey, the international fashion company has learned valuable lessons about the importance of leveraging technology to meet customers' expectations and the need to constantly evolve in a rapidly changing retail landscape.